veganmeatUP

In the fast-moving world of plant-based innovation, visionaries like Richard Fox are not just developing products – they’re shaping a new food culture. As the founder of Cock & Bull, and co-founder of The Health Habit (a nutrition coach & chef duo) Richard isn’t simply creating alternatives to traditional meat products; he’s challenging perceptions, elevating quality, and quietly transforming the way people eat.

His journey into plant-based entrepreneurship is as unexpected as it is inspiring. A former high-level chef and consultant, Richard’s shift to veganism was instantaneous – a complete lifestyle transformation sparked by personal conviction. But what truly sets him apart is his mission-driven approach: he doesn’t just want to cater to vegans; he wants to change the habits of hardcore meat eaters like his former self.

Reinventing Tradition with Innovation

Richard’s signature product – a plant-based take on the classic British pork pie – was born out of frustration with the lack of quality in the market. Many plant-based alternatives, he discovered, sacrificed taste and texture for the sake of mass production. He set out to do better, refusing to use artificial binders like methylcellulose and instead developing clean-label, artisan products that deliver the rich, indulgent experience people expect from meat.

But this wasn’t easy, it took time. His commitment to quality paid off when his vegan pork pie won a major competition at the Plant-Based World Expo, catching the attention of industry leaders and investors.

A Bigger Vision: Changing How People Eat

What makes Richard a true visionary is that his ambition goes beyond business success. His goal is to nudge society toward a plant-based future focusing on taste, texture, and craftsmanship – the qualities that truly win over consumers.

His approach is pragmatic but revolutionary:

• Break down barriers – Make plant-based foods appealing to everyone, not just vegans.
• Redefine quality and authenticity– Move away from ultra-processed formulas and embrace artisanal, chef-driven quality.
• Change the conversation – Focus on flavor and experience, not just ethics or sustainability.

His branding reflects this bold vision. Inspired by classic butchers and heritage food brands, Cock & Bull takes an irreverent but sophisticated approach, positioning plant-based foods as something desirable.

The Road Ahead

Richard knows that real change happens one bite at a time. His focus now is on expanding into food service and retail, but his belief remains steadfast:
“If we can get even the most committed meat eaters to try and enjoy our products, then we are making progress. That’s how change happens—slowly, quietly, and through great food.”

And with entrepreneurs like Richard Fox leading the charge, that change feels inevitable.

Lydia

For more information on Cock & Bull visit: https://cockandbullco.com/

For more information on The Health Habit visit: https://thehealthhabit.co/